Renault

The very first online sale of a car in Brazil, the KWID – called the SUV of Compact cars – was launched in 2017 and its sales were made exclusively on the Internet , with the first official buyer receiving the car “for free”.

The Launch was marked by a major event for the press and network of dealerships, in Allianz Park, where a campaign – and its unprecedented co-production with Disney-Marvel – was presented with the Hulk as the main attraction and leverage of the launch, which utilized every medium with enormous visibility in digital channels and social networks – an unprecedented feat in the industry.

The SUV of compacts cars, as KWID was called in this mega production, was record-breaking for Renault, which became the leader in sales from September to December of that year. In addition, it highlighted the brand by reaping great gains in consumer awareness of the brand’s image of innovation in the automotive segment, in which consumers had grown weary of traditional and low-impact campaigns.