The Brazil that Brazilians need to know! Multiplatform TV and Web series involving Tourism-Culture-Gastronomy-Adventure, with paths traveled on two and/or four wheels, where more important than the destination is the journey. In the second season of Rodas e Rumos * we will show new cities and personalities or simple people who are behind major tourist attractions, often unknown to most Brazilians. Places that not only have wonderful landscapes that deserve contemplation, but are also worth visiting for their cultural, gastronomic and especially social diversity. May this new order provide sustainable, conscious and more balanced growth, not only for Brazilians, and may it also serve as an example for any other nation that seeks improvements in the quality of life of its citizens. Just like in the first season, the objective of the project is to promote the economy through tourism that goes far beyond natural beauty, revealing little-explored places and presenting characters who, through their stories, enchant trips even more and value our culture. Visit the Rodas e Rumos program website and find out more.
(*) The first season of RODAS E RUMOS in Serra da Mantiqueira reached more than 21 million people, yielded more than 14 Million Views and 1.3 Million audience interactions with our content
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